Get more out of town halls by utilizing live blogging and digital forums. During large-scale conferences, these tools can magnify the benefits of an event as well as capture information for future reference and information dissemination. Questions and answers that might have been forgotten are saved and even answered long after the meeting is over.
On a larger scale, Town Halls, frequently used for communicating to large groups, are often point-in-time events. Once people leave the room, messages get lost, filtered, or even changed as people talk about them afterwards. Good uses of business social include having official ‘live bloggers’ publishing key messages and monitoring (and sometimes participating in) conversations online during and afterwards. This helps the town hall speaker reach a wider audience and, since it’s written and discussed afterwards, helps ensure the audience understands the intended messages.
Beyond live blogging, communication experts have leveraged business social for handling questions before, during, and after the town halls. Users can respond publicly to the questions that weren’t answered due to lack of time, build interest before the town hall by soliciting questions and building on them, and refer to the business social platform for live questions during the town hall. Additionally, topics surfaced within the town hall can be built upon and moved to other relevant threads and blogs to keep the conversation going.
Management conferences are similar to Town Halls, but with a more targeted and senior audience. Thus, the risk is much higher for information to be lost as the messages cascade throughout the organization. Using the “official live blogger” device described for Town Halls mitigates this risk while making the messages timely and improving the perception of management attendees as more open and engaged. Organizers might also explicitly solicit questions from the broader online community and integrate them into the conference (e.g., by asking attendees and responding with answers on the platform). This increases the connection and engagement people have with both the content and the attendees.
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