All posts by Renee Schmidt

Business Social – Reason #29: Getting More Out of Town Halls and Management Conferences

Get more out of town halls by utilizing live blogging and digital forums. During large-scale conferences, these tools can magnify the benefits of an event as well as capture information for future reference and information dissemination. Questions and answers that might have been forgotten are saved and even answered long after the meeting is over.

On a larger scale, Town Halls, frequently used for communicating to large groups, are often point-in-time events. Once people leave the room, messages get lost, filtered, or even changed as people talk about them afterwards. Good uses of business social include having official ‘live bloggers’ publishing key messages and monitoring (and sometimes participating in) conversations online during and afterwards. This helps the town hall speaker reach a wider audience and, since it’s written and discussed afterwards, helps ensure the audience understands the intended messages.

Beyond live blogging, communication experts have leveraged business social for handling questions before, during, and after the town halls. Users can respond publicly to the questions that weren’t answered due to lack of time, build interest before the town hall by soliciting questions and building on them, and refer to the business social platform for live questions during the town hall. Additionally, topics surfaced within the town hall can be built upon and moved to other relevant threads and blogs to keep the conversation going.

Management conferences are similar to Town Halls, but with a more targeted and senior audience. Thus, the risk is much higher for information to be lost as the messages cascade throughout the organization. Using the “official live blogger” device described for Town Halls mitigates this risk while making the messages timely and improving the perception of management attendees as more open and engaged. Organizers might also explicitly solicit questions from the broader online community and integrate them into the conference (e.g., by asking attendees and responding with answers on the platform). This increases the connection and engagement people have with both the content and the attendees.

What can business social do for you?

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Why I Don’t Jive

A handy list of reasons to counter any employees excuse for when they say “Why I Don’t Jive.”

  • I don’t have time: Social collaboration tools aren’t just fancy workplace substitutes for Facebook and Twitter. Jive can break the vicious meeting cycle so you have MORE time in your day. Not convinced? Click here to see how it’s done.
  • Because it’s easier to send an email: While it takes less critical thinking to send an email (instant gratification for me), documenting a correspondence in a transparent forum, retains that knowledge for the benefit of others (which is sharing with the team). Not only is this courteous, but it also logs and exposes relevant information in a way that reduces future time spent looking for an answer or the person with an answer. This helps to avoid redundant efforts, which drives productivity and saves us time (and the Firm money). Not swayed? Click here for more persuasion.
  • I can’t find anything: Jive search is far more robust than most think. Did you know you can filter search results based on Place, Author and Content Type? These are but a few filters to choose from. If you take the time to tag your content, you can even create your own personal filter! But don’t take our word for it, go to “Search” and try it for yourself!
  • I can’t access Jive from my Blackberry: Jive has a rich mobile experience that can be accessed using nearly any web-enabled device. You can also expect your mobile experience to become more diverse and a lot more robust as new features are unrolled.
  • There are so many systems! Why incorporate another one? We can take the guess work out of figuring out when to use Jive by creating a Why2Jive Community, which is a round-up of compelling and creative ideas around why to use Jive.
  • Jive is a social network; I’ve got work to do: Jive is a social business platform that enables us to get work done smarter and faster –think of it as a productivity tool. Social is indeed an added bonus in that it encourages connections with people outside your team, which can lead to new opportunities. Networking is good for your career!
  • I find Jive hard to navigate: we agree! A slick global theme can be used for streamlining the Jive user experience across a Firm.
  • Jive is too noisy: Not anymore. We can address a lot of the noise by creating custom experiences making sure you’ll only see content from people and places you follow.
  • Jive discourages interpersonal relationships: Doing more digitally will reduce in person meetings by breaking the vicious meeting cycle. Why sit through a 2-hour meeting when you can give a 2-minute update on Jive? Back to back meetings all day makes it hard to be productive. Jive can help you reduce your meeting load, which means you can finish your work faster and join the team socially for drinks.
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Business Social – Reason #52: Deflecting Call Volume Through Self-Service Help Desk

Forum usage can result in deflecting call volume and greatly reduced holding times, which leave a smaller burden on support staff who can then spend more time on complicated issues.  

Dedicated support communities can greatly decrease the pressure on help desks and call centers. In cases where issues aren’t urgent, users can post their issue as a question, and other users can offer their own suggestions, advice, and possible solutions. Later, when another user arrives at the site with the same issue, they might search for and find the discussion thread created by the previous users, or be directed to that thread by a support employee, reducing the need to reiterate information. Frequently requested information or solutions can be highlighted on top pages, further reducing the strain on support lines. Users can rate the usefulness of an answer or add content themselves, further refining ease of access.

What can business social do for you?

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Business Social – Reason #76: Reducing Problem Resolution Times

Building communities of practice on a business social platform makes it easy for employees to quickly gather solutions from their peers, thereby reducing problem resolution times. 

Every large organization tends to contain many employees who do similar or even identical tasks, but who are poorly connected. By forming role-based communities of practice, a business social platform can make it easy for people in similar jobs to share learning. Forums in these communities allow staff with problems or challenges to easily tap into the experience of their peers, and peers are often happy to help, as doing so shapes their reputation and opens opportunities for them. These digital communities allow people separated by distance or divided by department to cooperate as easily as if they were sitting side-by-side.

What can business social do for you?

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Business Social – Reason #40: It Makes for Collaborative Newsletters

Newsletters disseminate information. Collaborative newsletters keep content fresh and connect readers, kick-starting collaboration while streamlining communication.

The newsletter is an essential tool in an enterprise workplace. When employees are constantly bombarded with information and waste hours clearing inboxes of emails, packaging a week or month’s worth of updates into a single digital page enables quick scanning but puts in-depth information only a click away. Yet, the process of creating and managing such a newsletter is seldom easy, and all that work can easily be for nothing: data may have been incorrect or quickly become obsolete. Once the newsletter is published, replies and conversations become a mess of repetitive, confusing emails, further cluttering everyone’s inboxes.

By utilizing business social, however, a newsletter becomes a gateway to valuable collaboration.


The key is the centralization of data on a social site. When all the content to which the newsletter links is domiciled on a business social platform, it becomes infinitely more useable than text within an email. Such content can be edited even after a newsletter goes out, updating with new information or pointing users toward fresh data. Questions and discussions gather around an article, funneling into comments and discussions hosted on a business social platform instead of into repetitive emails. This is a newsletter that doesn’t just inform: it takes the reader to the most recent information and facilitates bidirectional communication.

This process can be automated and even personalized by each user through business social digests. If enabled, this function permits the business social platform to send a user a daily, twice-a-week, or weekly digest which includes links to new content from whomever the user “follows” as well as a quick summary of statistics on content to which the user has contributed. Following is as easy as clicking a button conveniently located on every group, space, and content page, making the customization of anyone’s personal digest fast and simple.

Of course, some business units want to up the ante. Not only can a business area take advantage of data centralization to facilitate communication and collaboration, but they can also incorporate additional elements to immerse readers in a truly social experience.

For example, in addition to the content chosen by the curator, the newsletter of one business client we worked included a list of the “Top 10 Posts This Month,” further directing readers to the most popular areas of collaboration on their social site. A mimic of their events calendar further drew attention to upcoming dates. Large, colorful buttons floated on the edge, inviting the reader to contribute their own ideas and discussion. All of these features increased the value of their single weekly-email, and all content linked to the respective community on the firm’s business social platform for further engagement.

What can business social do for you?

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Business Social – Reason #68: The Perfect Collaborative Tool for Project Management

Business social collaboration tools help to organize project data quickly and efficiently, serving as the perfect collaborative tool for project management. 

Currently, project managers spend an enormous amount of time collecting statuses, compiling that data into Excel or PPT, and then emailing the results to a select audience. Jive replaces much of this data harvesting with well-designed and well-managed project pages, so that anyone interested in a project can subscribe to updates in real-time. Eliminating so many artifacts and their associated costs in time, email, and overhead allows for the redeployment of project management resources.

In fact, business social platforms have dedicated toolset for managing projects. Often within a group or space, users can create “project” spaces that can include timelines, tasks, and delegations, as well as the usual discussions, questions, documents, and ideas. When completed, a project can be “closed” while remaining available for easy future reference.

Business social allows project managers to spend less time compiling data and more time managing their projects.

What can business social do for you?

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Business Social – Reason #13: Corporate Knowledge Retention

Looking for a compelling reason to get engaged with business social? Here’s another one: corporate knowledge retention.

And here’s a perfect example of why it matters…

Last week in rolling out a Jive’s theme for one of our enterprise clients, it was noted that some of the custom widgets were opening links in a new window. Essentially by navigating through a community, you’d end up with something close to 40 open tabs by the end of your browsing session. The theme was global and had been rolled out firm-wide, so there were dozens of use cases and thousands of users impacted. Within hours of launch, we’d already logged tickets against the issue and engineering was looking for a fix.


Before I share what happened next, I need to add a bit more context.

In a previous scope of work, I developed a Jive theme for the same enterprise that was later repurposed into what was becoming the Firm’s global theme. As a consultant and in no uncertain terms, there were no guarantees as to a new SOW. Proverbially speaking, had I left the building on 12/31/13, a good deal of Jive knowledge would have left the Firm with it –this next bit included.

As the fire drill of incessant tabs cropped up, I vaguely remembered that ~10 months ago we’d dealt with and addressed this same issue with the other theme I had worked on (a cousin of the new global theme). So I started digging in my mailbox for a fix.

In short order, I found a vintage exchange between myself and a Jive developer:

“To get links to open in the parent window instead of a new window, the HTML class “target-self” will need to be added to an HTML container within a widget or a piece of content.



Content here with links


Hope this helps. Let me know if you have any questions.”

Don’t get me wrong, the above CSS is not rocket science. And yes, I got to be the hero that saved the day. But the fact that this knowledge was tied up in my email was actually a fail. Because had it not surfaced (and subsequently been added to a site dedicated to Internal Community Admins), this client would have lost productive employee time logging not a few support tickets. Not to mention at least a few phone calls with multiple stakeholders to discuss the issue, and ultimately, a costly engagement with Jive for a fix. The net cost to the firm would have been easily in the thousands. All this regarding <div class=”target-self”>?! Yep.

The sad reality is that this sort of thing is happening across enterprises all day, every day –in many different manifestations. Large enterprises have so much knowledge siloed in  email boxes, that when humans leave, the info leaves with them. Even still, just by virtue of  information being not-easily retrievable, it loses its value.

So why business social? Because creating relevant and strategic communities can help us to easily log and expose relevant information in a way that reduces time spent looking for an answer or the person with an answer. This helps us avoid redundant efforts, which drives productivity and saves us time (and the enterprise money).

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Business Social – Reason #5: It Increases Productivity (McKinsey Study)

In 2012 McKinsey published research after surveying 5,500 senior C-level executives and their work habits. The research showed that employees waste as many as 28 hours of the 40-hour work week looking for information and expertise, the same types of actions made easier by Web 2.0 tools. Business social increases productivity.

Email, the old standard of collaboration, has become a burden: employees spend 2/3 of their day sorting, scouring, and organizing the avalanche coming into their inboxes daily. The McKinsey study concluded that an opportunity in excess of $900 billion globally existed to increase the productivity of workforces around the world via the use social networking technology. This is a 25% increase in white-collar worker productivity gains through the use of social technologies alone.

The facts prove that time is being wasted, and that social collaboration technologies like Jive can increase productivity, saving time and money. It’s just that simple.

What can Jive do for you?

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Business Social – Reason #21: Reduce Intranet Website Customization

Unique intranet sites can become problematic and obsolete before they’re even finished. Business social offers a faster, less expensive, and more efficient alternative that can reduce intranet website customization across an enterprise. 

While the ability to craft unique websites was once a hallmark of cutting-edge technology, today it causes far more problems than it might solve.

First, it wastes money as individual business units draw on the time of communications teams and web designers to perfect their ideal site. By the time the site is finished, it may already be outdated or even obsolete. If it is still useful, it complicates internal intranet systems and search functions with its unique design and clashes with every other site. Navigating an intranet built of hundreds of separately designed areas is disorienting and confusing, making it more difficult for units to collaborate with each other.

By converging on a single, standard Morgan Stanley global platform, one that is modern enough to allow for individual tailoring but unified in its overall structure, Morgan Stanley can save millions of dollars by eliminating piecemeal development efforts. Indeed, a business social platform can provide a compelling intranet experience largely out-of-the-box.

What can business social do for you?

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Business Social – Reason #31: A Unified Document Workspace and Archive

A business social network’s tools for creating, editing, and storing documents make it significantly more efficient than email or shared folders, servings as a unified document workspace and archive.

Content is rarely static in the corporate workplace. Documents may require collaboration to be created and often go through multiple rounds of reviews and edits. Once completed, their distribution is rarely limited to their original audience.

A plethora of tools are used to facilitate this process, and all have significant drawbacks. Long gone are the days of printed copies, red pens, and highlighters. Email trees can quickly get out of hand as each draft morphs into dozens of different revised versions. Shared drives rapidly become cluttered as each user implements their own method of organization, causing more confusion than collaboration.

With a business social platform, documents are managed efficiently from creation through archival.

First, collaborative creation is made easy through shared documents that update instantly and track revision history. Any number of users can edit, comment, and discuss on a single page, and even “follow” the document to be kept instantly apprised of any new activity.

Once created, the document is easy to find. Not only can it be sorted by place, category, and tags, but it also becomes a part of the company-wide search index, available through the search box to every user with permission to view it. All of these attributes can be changed quickly and easily if the document needs to be moved, or made more or less accessible. However, unless deleted, it remains on Jive for future reference, never getting lost within mazes of folders or the depths of an email archive.

What can business social do for you?


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