In this post, we draw an example from one enterprise’s successful use of a business social network to support a real-time bi-directional digital deep dive discussion that was inclusive of hundreds of attendees.
Anyone who’s at all familiar with the modern workplace knows that scheduling 26 people to be in one room together, or on one phone line together, is nigh impossible. Answering the queries of all those who attend in a mere 80 minutes is equally unimaginable.
Yet on Tuesday, December 17th, 2013, twenty-six people participated in a multi-directional conversation that, in under an hour and a half, covered 19 different topics. 200 more people were content to watch and listen (“lurk”), but could easily have commented or contributed without disrupting the meeting. Furthermore, everything discussed was logged, saved, and remains available on the intranet in an easily searchable format.
This miracle was made possible by business social.
All questions and answers are easy to view, search, bookmark, and share. The most junior members of the meeting could ask questions, and receive answers in real time, from the most senior. Date and time stamps on each entry indicate the relevance of the data for all future readers. Avatars and contact cards let any user identify and contact a subject matter expert long after the original meeting comes to a close.
The content itself is worth a read for anyone connected to the meeting topic. Meeting participants could easily link to and from other websites and content, creating information bridges that remain open for all users. A public weekly meeting, which was not well known but which is open to all who seek further discussion, was exposed and remains exposed to every future employee who browses this space. In short, there is no shortage of valuable data left behind.
This confluence of content and communication would be extremely difficult in person or over the phone. Creating a record of the meeting with such depth and detail would be nigh impossible.
Using a business social network, however, allowed this all to happen smoothly and successfully.
What can business social do for you?-